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I did some work recently for the EUN where we looked at the role of Social
Media in Learning and Education (SMILE). One of the outputs of my
contribution to the project was a professional development eLearning course for
European Teachers and Head Teachers on the use of Social Media in Schools.
As this part of the course has now
finished (and we have gone into the community development phase) I am
re-posting a version of the materials here so others can benefit from them.
This is part 2 of 6 - Using Social Media in
Schools – Whole School Approach
Using Social Media in Schools – Whole
School Approach: The
Video
Social Media in Learning and Education (SMILE) - Video 2 of 6 Using social media in schools - whole school approach. from Ollie Bray on Vimeo.
Using Social Media in Schools – Whole
School Approach: The
Course Notes and Links
1. School Websites
A number of schools and education authorities such as East
Lothian in Scotland have really embraced some
types of social media (particular blogging) to develop school websites.
Edubuzz (managed
by David
Gilmour) is a Wordpress Multi User blogging platform that
is available for all learners within the education authority (school district).
The EduBuzz
project has been running for over five years and continues to
be a massive success. Most school in East Lothian are now use edubuzz
blogs for school websites and other classroom projects (eg: residential
education).
The Executive Director of
Education and Children’s Services also has a blog
and Twitter account which shows that he is fully supportive of the initiative.
Leadership is a very important component of social media adoption in schools.
Some schools such as Preston Lodge High
School have over 400 subscribers to their school website blog by email.
Effectively this has created a very easy to publish, up-to-date digital
newsletter that anyone can sign up to via Google’s Feedburner Service.
At Law Primary School the school
web site blog was given as an example of good
practice in a recent National School Inspection report
by HMIE. This has given other schools confidence to develop a similar models.
The sharing of good practice is also a very important component of social media
adoption in schools.
2. Home School Communication
Some schools have been very
progressive in social media adoption and one of the European leaders in this
field is Saltash.net Community College in Cornwall, UK.
You only have to look at the Saltash.net home
page to see they are forward thinking and pro-active when it comes to social
media adoption. This is a school where parents and the wider school community
can get up-dates on school news via the Saltash.net twitter account, pupils
and staff up-load work, assignments and achievements to the schools
YouTube channel (effectively creating a school
television station) and you can even ‘like’
the school on their
Facebook page.
The school also has a farm animal enclosure and you can
visit the pigs and chickens 24/7 via the school
webcams. If your lucky enough you can also attend one of the
schools live broadcasts via
twitcam (an on-line video streaming service). You can even
contribute financially to school projects via paypal (an on-line payment
service owned by eBay).

Other schools are also making use of live video streaming services such as Qik. For
example, Musselburgh
Grammar School has broadcast a live music event
from the schools drama studio to other classrooms in the school. As the event
was not open to the wider community parents and friends of the pupils involved
could also join the live broadcast on-line and watch their children perform.
The video was also archived for those who could not tune it at the time.
3. Setting up School Social Media
Accounts
When setting up a
social media accounts for your school it is really important not to become
reliant on just one person for account management. This may mean that the
passwords for accounts are shared across a variety of people. It is also
important that social media communication is not seen as being any different to
other forms of whole school communication. The Siloing of social media and
traditional communication is a known barrier to adoption.
4. Mobile Apps
As well as
harnessing the power of popular social media services for communication with
parents and the schools wider learning community. Some schools, for example Porchester Junior School in Nottingham have also developed a
school mobile phone app to help keep young people, parents and wider
stakeholders up-to-date with what is going on at the school.
Services such as e4education.co.uk allow you to develop school news website
apps in a cost effective way without the need for app development expertise.
5. Whole School Policies
The use of Social Media for whole school communication needs to be included
within the whole school communications policy and not as part of a separate
social media policy.
A key consideration here is to ensure that you have
permission from parents to share information on-line about their children (if this is what you are intending to do). If
you do not feel comfortable sharing pictures of children working or children
first names via your school social media channels then there are still lots of
things that you can share about your school on-line (eg: events, key dates,
anonymous examples of children’s work, etc..)
Further information on school policies will be covered later in the week.
Links for you to explore and
reflect on:
- Additional Training Videos for setting up popular Social
Media Accounts -
Examples
of interesting practice:
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