In the new Hodder Gibson CfE Level 3 People and Society Book I wrote the final chapter which is designed to be a thematic approach to teaching social subjects. I wrote the chapter on chewing gum.
I also think it is also a good example of how a Curriculum for Excellence can allow us to teach topics that will capture the imagination of children but at the same time provide depth, core knowledge and skills.
In the chewing gum chapter I cover the following mini topics:
What’s the big deal with chewing gum? – In this section I look at how chewing gum is an example of a primary, secondary, tertiary and quaternary industry.
Why is Wrigley a global brand? – In this section I cover global brands and branding. I also look at where Wrigley has its factories and offices globally and some of the location factors associated with the chewing gum industry.
How did the credit crunch affect the chewing gum industry? – In this section I look at the global financial crisis, debt, redundancy and some aspects of financial education.
How is chewing gum advertised? – In this section I look at types of advertising (including new media), consumerism, the use of children in advertising and the difference between advertising and sponsorship.
Why can’t you chew gum in Singapore? – In this section I look at a brief history of Singapore and how it compares to Scotland, talk about the Singapore’s chewing gum ban and introduce the concept of illegal trade and black markets.
Can you buy organic gum? – In this section I look at co-operatives and also provide a case study on the production of Chicza Gum.
Is Chewing gum an environmental issue? – In this section I look at the hidden cost of chewing gum and how much it costs to clean up off our streets (UK Government estimates it costs £158 million a year – that’s a lot of new schools!) I also look at how chewing gum can be cleaned up (including lasers!).
Do you have a problem with chewing gum in your community? – In this section I suggest some ideas and activities for local environmental fieldwork in the classroom, school and community centered around chewing gum.
Overall, I am pretty happy how this chapter has turned out and would be interested to see what others make of this as a possible topic to engage learners