Mike Matas: A next-generation digital book

I enjoyed this TED Video of Mike Matas talking about a next generation digital book for the iPad. Worth 4 minutes of your life if your interneted in that sort of thing. Looks like from the end of the video the company Mike is working for (Push Pop Press) are developing an SDK to make it easier produce very media rich content.

Comments

[Brian O'Connell]

I think there's a lot of potential here. Lots of information you can review anywhere you go, plus the interactive portions looks great!

I'm curious what their toolset will be like because I can see this providing another new level of marketing possibilities. Imagine interactive brochures for your business!