This is part of a series of posts showcasing some interesting infographics that are available on the web. For more information on infographics have a look here and for some of the problems with using infographics graphics have a look here.
Today I've posted two infographics both looking at QR Codes. I've been playing with QR Codes since 2008 (which even made an entry in the 2009 Horizon Report!). Anyway, the first infographic looks at what are QR Codes (source) and the second (keep scolling down!) looks at who is really scanning all those QR codes (source).
What are QR Codes? (source):
Who is scanning QR Codes? (source):
UK youth communications company Dubit has completed a country wide survey on teenage QR Code awareness. 72% of 11-18 year olds did not have or were unaware of QR Code scanning apps. When shown an image of a QR code only 43% correctly identified that it could be read by a mobile phone while 19% admitted they didn’t know what it was. 33% of those questioned correctly identified the image as a QR code, with 22% believing it was called an RFID tag and 12% labeling it as an infograph. Of the 19% of teens that had scanned QR Codes 74% said it was worth doing so.
Thank you for this. It's great to know that more and more people are scanning QR codes! It's not just a fad, after all!
Posted by: John | March 30, 2011 at 09:05 PM
I've been seeing these all over the place, from signs in windows, signs on products, etc. With the rise of smartphones, you'll see a lot more of these. You can just scan and find out more without having to memorize or type in a URL!
Posted by: Brian O'Connell | April 20, 2011 at 01:02 PM
check out our company listed below we are a Digital Mobile Marketing Agency who specialise in QR development....We are hoping to make this the next step in media advertising for consumers to obtain content on demand.
Posted by: jason carey | April 21, 2011 at 06:19 PM